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Our Business

Bold METRO logo in yellow on a blue backdrop

our visIon for metro 

METRO is a leading company in food wholesale and distribution. Together with our professional HoReCa and Trader customers, we want to become even more successful. We are convinced that we can trigger organic growth with our wholesale strategy. The market in our  segment is big enough - in all countries where we are active. The time is ripe: competition is fragmented, the industry is growing, and major social trends are in our favour. We are reaching the score: "sCore" is the name of our strategy. 

OUR management board

CEO of the company

steffen greubel

CEO

COO of the company

Christiane Giesen

COO

CCMO of the company












  GUILLAUME DERUYTER











CCMO

CFO of the company

Eric Riegger 

CFO

Investing in future growth

Investments in digitalization, the multichannel approach and proximity to customers resulted in increased trust and customer retention. We have refined and expanded the combination of our store-based business and Food Service Distribution (FSD).

We now deliver from 624 stores and 94 dedicated depots. Rest assured that we will continue to grow and expand our network in the coming years.



a venn diagram of the company's business model showing their various functions

multichannel business model

Our METRO/MAKRO wholesale stores offer customers flexibility as well as a wide product selection. We are creating Europe’s largest online marketplace with METRO MARKETS, which focuses in particular on professional equipment for HoReCa customers. In the area of FSD, METRO maintains a strong presence with its METRO Delivery Service and the delivery companies Classic Fine Foods, Pro à Pro, Rungis Express, Aviludo and Pro a Pro Spain.

lids of tin cans

Who we are at our core

large white liquid containers with yellow caps

Pure Wholesale Business

With our brands METRO and MAKRO, we are a wholesaler for customers in the hotel, restaurants and catering (HoReCa) industry as well as independent merchants (Traders).

Our more than 85963 employees in over 33 countries are united by one thing above all: their passion for serving our 15 million customers. We offer these customers a portfolio of products and solutions tailored to their specific requirements.

store employees having a conversation at the counter

Customer Orientation

The customer is the central focus of all products and services provided by METRO/MAKRO. The company views itself as an equal partner with its customers.

As such, we are not just a vendor rather, we have deep understanding of the business and the specific challenges faced by professional customers and help increase their competitiveness.

company branded stationary and posters

Offers & Services

For each of our customer groups, METRO/MAKRO offers customised assortments and services at an excellent value for money.

This offer is complemented by specific solutions such as retail concepts and professional consulting services – all combined in a multichannel approach.


fresh produce and products packed in company branded packaging

our metro assortment

In 2017, we partnered with professional chefs to align our brand image and product mix with wholesale. In 2018, we rolled out this product mix across all countries. Our product range - especially that of our own brands - is a powerful lever to make a positive impact in terms of more sustainable consumption. In a continuous transformation process, we are expanding our range of sustainable, local and healthy products for our customers to meet their expectations and help them differentiate themselves from competitors, strengthen local economies and impact our supply chains by raising our ambition to meet environmental and social standards.

METRO Chef logo


 METRO Chef serves a quality world of food conceived to meet demanding gastronomy needs. We provide our customers with top-quality products that boast high performance and convenience.

METRO Professional logo


METRO Professional is designed with and for professionals, aiming to provide customers with peace of mind and trust. It offers practical, reliable, and efficient accessories, tools, and appliances.

METRO Premium logo


METRO Premium is designed to provide a unique, high-end culinary experience with quality food that makes guests feel valued and special.

other metro own brands

a collection of other METRO own brands logos which include Aro, Sigma, Tarrington House, Rioba, Fine Life, Fine Food and Finestro

Interested in further developing our product range?

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press releases

Explore our most recent publications and updates on corporate affairs.

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investor news

Our latest investor news is published regularly.

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Metro sustainabilty logo which is a bold M in the middle of a circle which is divided in 3 parts namely climate plus carbon, ethics plus trust and lastly equity, inclusion and well being

sustainability news

Sustainability is fundamental to METRO's values. Explore our latest news and initiatives

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a man and a woman in conversation

Wholesale News

News on decisions and developments in our core business at your fingertips.

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