Business Expert Wholesale Media (all genders)
Job Description
Do you have a passion for digital marketing, e-commerce, and data-driven decision-making? Would you like to gain hands-on experience in a growing Wholesale Media business while working with international teams and leading technology partners? Then join our Global Wholesale Media team.
Wholesale Media is METRO's Retail Media business, connecting supplier brands with professional customers across Europe's leading international food wholesaler. As part of our team, you will contribute to shaping and growing this exciting business area across multiple European markets.
As a Wholesale Media Business Expert, you will support the planning, execution, and optimization of Wholesale Media campaigns across multiple European countries. Working closely with local teams, external partners and ad operations, you will help ensure campaigns are delivered successfully and generate measurable business impact. You will also contribute to shaping and evolving our Wholesale Media strategy by providing performance insights, supporting strategic initiatives and helping to identify opportunities for growth across markets.
- Support the Squad Lead in developing and delivering the overall Wholesale Media strategy for Metro.
- Collaborate with the Squad Lead and cross-functional teams to ensure campaigns align with business objectives and partner requirements.
- Follow Digital Media trends, ad tech developments, and competitive positioning, translating market intelligence into actionable Metro strategies.
- Ensure that we hit our Wholesale Media revenue target end-to-end — from pushing countries to secure more local campaigns, continuous tracking of all digital/media KPIs, forecasting, and corrective action when performance deviates.
- Support the Squad Lead in partnering with the global procurement team to negotiate and secure optimal partner budgets.
- Develop and work with local Wholesale Media Champions across markets — providing guidance, toolkits, and performance frameworks to enable consistent execution globally.
- Represent Wholesale Media priorities across squads and platforms to secure resource allocation and development support from Squads including but not limited to M.Web, M.Shop, M.Companion, Metro Markets and other solutions to ensure smooth campaign operations and feature development.
- Present Wholesale Media projects to countries, customers and Metro Markets, providing continuous updates on revenue performance by channel, country and customer.
- Coordinate campaign delivery with local teams, media partners, and the Ad Operations team.
- Oversee campaign setup, creative approvals and ensure adherence to campaign plans.
- Ensure media plans, creative assets and campaign requirements are delivered on time and respecting METROs B2B DNA.
- Build and maintain dashboards to track campaign performance, optimize and create processes for effective collaboration with internal & external teams.
- Provide actionable insights to internal and external stakeholders to optimize media ROI.
- Support the external presence of our Wholesale Media offering by supporting presentations, customer meetings, industry events and trade fairs, helping to strengthen our market presence.
Qualifications
- 1-2 years of experience in digital marketing, media, e-commerce, retail media, or a related field.
- Basic understanding of digital advertising and performance marketing KPIs such as CTR, ROAS, and conversions.
- Possess strong analytical skills with the ability to interpret data, draw conclusions, and translate insights into actionable campaign optimizations.
- Familiarity with analytics and reporting tools such as Google Analytics or Looker Studio.
- Excellent written and verbal communication skills in English, with the ability to communicate technical and business information clearly and effectively to various stakeholders.
