Expert Customer Relationship Management (CRM) (m/f/d)

METRO is a leading international wholesale company with food and non-food assortments that specializes in serving the needs of hotels, restaurants, and caterers (HoReCa) as well as independent traders. Around the world, METRO has some 16 million customers who can choose whether to shop in one of the large-format stores, order online and collect their purchases at the store or have them delivered. METRO also supports the competitiveness of entrepreneurs and independent businesses with digital solutions and thereby contributes to cultural diversity in retail and hospitality.

In our core wholesale business, METRO is globally represented with around 660 stores in 31 countries and generates sales of 29.8 billion Euros with approx. 95.000 employees. The headquarter is located in Düsseldorf, Germany.

In order to continuously improve our services, we are in constant exchange with our customers. At the Global Headquarters in Düsseldorf, we are the contact for our country organizations and are promoting the change to an increasingly customer-centric organization. As Expert Customer Relationship Management you will plan towards improvement of CRM initiatives and will work closely with multiple cross-functional stakeholders, mostly central IT and country key-stakeholders.

In this context, your responsibilities will include:

• Optimizing and further development of data driven CRM communications by planning and setting up campaigns together with IT and METRO countries.
• Design and implement automated and local campaigns through various direct marketing channels (email, App push, etc.).
• Measure and monitor campaign performance and proactively abstract optimization suggestions and evolve our communications in terms of segmentation and personalization.
• Utilizing various available data points, as well as ensuring data quality and data maintenance and supporting the further development of our technical set-ups.
• Coordinate A/B testing and continuously refine communications based on results.
• Create, update and disseminate documentation of results, workflows, processes and best practices across Metro countries.
• Disseminate data-driven way-of-working, optimizing campaigns based on data.
• Community building: Connect CRM colleagues across countries and foster knowledge exchange.
• Innovation driver for other markets through set-up and introduction of new campaigns in new markets.
• Independently drive analysis and improvements of existing campaigns and processes.

Your profile:

• University degree in business administration, Marketing or equivalent.
• Relevant professional experience in CRM / CRM activation.
• Knowledge of marketing automation solutions – Preferably Adobe journey optimizer.
• Knowledge of HTML is a plus.
• You should enjoy networking and working on cross-functional projects, that require strong relationship building.
• Hands-on experience in planning different maps for communication based on country-level.
• Strategic mindset and conceptual skill set. High solution-orientation and pragmatic way of thinking.
• Data-driven mind-set, being familiar with data analysis.
• Fluent English, other languages are a plus.

What we offer:

• A high degree of personal responsibility, the opportunity to grow personally and to motivate yourself professionally. We offer an environment in which you can contribute and implement your ideas.
• Work-life balance: trust-based working hours, 30 days of vacation and options for mobile working.
• Continuing Education: A comprehensive continuing education offering through our own training team as well as our own annual training budget.
• Well-being: Health programs, a free gym on our campus, regular employee events.
• Comfort: Very good transport connections and free parking including charging facilities for e-mobility. Two canteens with very reasonably priced meals as well as discounts in our stores and at many partner companies.
• Company pension plan: subsidy to provide for your age.